For independent shops and enterprising sellers
Your Next Shelf Starts Small.
A few feet of counter space. A new party theme. A gap in your online gift range. Squishy Toys Wholesale starts with those everyday buying decisions. Explore squishies by shape, texture, pack and price, then put together an order that makes sense for the customers you already know.
Let’s talk about your next order
Email us or chat on WhatsApp.
Share your product picks, quantities and destination with our wholesale team.
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Pick a little personality
Build a miniature bakery with baozi and buns, contrast a clear cube with a colorful figure, or give a calendar its own gift-shelf moment. Our retailer picks are an edited starting point for your selection. Your own sales tell you what earns the next reorder.
Know what goes into the carton
Product pages put the goods price, selling unit, minimum and packaging together. Compare those facts before adding a style to your quote. Request the design mix you want; the confirmed quotation sets the final assortment, quantities and delivery arrangements.
Different counters, different briefs
Toy stores can start with a shape family. Bookshop and museum counters may need a compact gift format. Party suppliers need counts and packing details; market and online sellers need a clear offer per purchase. Tell us your destination, budget and target shelf date so the quote follows your business.
Rooted in Chenghai, the toy capital of the world
Squishy Toys Wholesale is built on a simple advantage: we work inside the world’s largest toy manufacturing cluster. Our partner factories are based in Chenghai District, Shantou, Guangdong, where tens of thousands of workers and hundreds of specialized workshops turn out a large share of the planet’s toys — from novelty squishies and fidget toys to electronic, plastic and STEM play. Mould makers, TPR and silicone compounders, injection-moulding shops, pad-printing lines, liquid-filling and assembly floors, carton printers and export packers operate within minutes of one another. When every link in the chain sits on the same stretch of road, sampling is faster, minimums are lower, color and packaging changes are cheaper, and trend cycles are shorter.
Two decades of export know-how on your side
The people answering your emails and WhatsApp messages are not order takers reading a catalog. Our trading team has more than 20 years of hands-on export experience, with hundreds of shipments arranged for importers, distributors, chain stores, e-commerce sellers and promotional-buying teams. We quote in real EXW and FOB terms, plan carton and container loading, prepare the documentation your forwarder expects, and keep the commercial details — selling units, inner packs, display formats, CBM and weights — accurate from the first message to the bill of lading. First-time buyers in particular tell us this removes the part of importing that usually goes wrong.
Factories we have walked, quality we can follow
We only place business with source factories we have personally visited and audited. Our QC routine follows raw-material checks, first-article confirmation, in-line inspections during production and a final random inspection before the goods are sealed. For regulated markets we coordinate the specific testing your order needs — ASTM F963 and CPSIA-related test reports with CPC support in the USA; EN 71 and CE-related documentation in Europe, plus market-specific requirements for Australia, the Gulf states and other destinations. A test report always belongs to an exact model, material and production batch, so we confirm documents per SKU in writing instead of displaying generic certificates online.
One team from the shelf test to the container program
A boutique gift shop may begin with a single mixed carton of mochi squishies; a supermarket chain or restaurant brand may book full containers of custom promotional toys. Both get the same account manager, the same order file and the same follow-through — sourcing, sampling, private-label design coordination, inspection, consolidation and shipment. Alongside wholesale squishies we routinely arrange party favor assortments, blind boxes and advent calendars, capsule toys for gachapon machines, corporate giveaways and OEM/ODM private label lines with custom scents, colors, logos, hang tags and shelf-ready display packaging. If it helps your shelf move, it is already part of our everyday work.
About the way we work
Questions about our supply chain.
Are you a factory or a trading company?
We are an export-sourcing team partnered with long-standing source factories in Chenghai, Shantou. This gives you factory-direct economics together with managed quality, documentation and multilingual export service that a single production workshop typically cannot provide.
How long have you been exporting toys?
Our core team has more than 20 years of experience in toy export trade, covering EXW/FOB pricing, FCL and LCL shipments, customs documentation and destination-market compliance coordination.
Can I visit your factories before ordering?
Yes. Established buyers are welcome to arrange factory visits in Chenghai through their account manager, and video walk-throughs can be scheduled for buyers planning larger or private-label programs.
Which markets do you sell to most often?
Regular destinations include the USA and Canada, the UK and EU, the Middle East, Australia and Southeast Asia, and we coordinate the test reports and labeling each market requires on an order-by-order basis.
What is the smallest order a new customer can place?
Many catalog styles start at a single carton with a few hundred pieces, and mixed designs can be requested. Larger gift sets or custom private-label projects have different minimums, which are always stated in your quotation.